As a user-generated content (UGC) creator, staying ahead of trends on TikTok is essential. The platform continues to evolve at a breakneck pace, and the trends going into 2025 are shaping up to be bigger, bolder, and more interactive than ever.
1. AI-Powered Content Creation
Artificial intelligence isn’t just a buzzword anymore—it’s transforming the way we create on TikTok. Apps like Runway and tools integrated directly into TikTok allow creators to generate ultra-realistic visuals, dynamic filters, and even entire storylines using AI. UGC creators are leveraging AI to push boundaries, whether it’s by crafting surreal backdrops or editing transitions that look straight out of a sci-fi movie. Expect collaborations between AI-driven content and personal storytelling to dominate feeds.
2. Interactive Storytelling
TikTok is embracing interactivity in new ways, with features like polls, clickable hotspots, and augmented reality (AR) layers. UGC creators are tapping into these tools to make their videos more engaging. Imagine an AR lens that lets viewers step into your world or a clickable link that lets followers “choose the next step” in your content.
3. Sustainability as a Lifestyle
Eco-conscious content has been gaining momentum, and in 2025, it’s hitting new highs. From upcycling hacks to DIY green products, audiences are craving content that aligns with their values. As a UGC creator, showcasing sustainability in a relatable way—whether through thrift-store hauls, vegan cooking challenges, or eco-friendly home makeovers—is a great way to resonate with audiences while partnering with brands that prioritize green initiatives.
4. Micro-Trends for Niche Communities
The rise of hyper-niche content is giving creators a chance to shine in smaller, more specific communities. Whether it’s “bookTok,” “plantTok,” or “vanlifeTok,” creators are finding success by diving deep into subcultures. UGC creators are uniquely positioned to excel here by tailoring content for these micro-communities. For brands, this trend means that highly targeted campaigns are more effective than ever.
5. 90-Second Cinematic Stories
TikTok is moving beyond short, snappy clips into more cinematic territory. With the platform pushing longer video formats, creators are embracing 90-second storytelling arcs. These mini-movies are perfect for UGC creators looking to flex their narrative muscles. Whether it’s a heartfelt journey, a comedic skit, or a dramatic reveal, these videos keep audiences hooked while offering brands a platform for deeper engagement.
6. Collaboration Over Competition
Collaboration trends like “duet chains” and creator challenges are redefining how we interact on TikTok. As a User Generated Content creator, joining these trends can help you build a network and expand your reach. Imagine linking up with creators across industries to co-produce content that blends niches and reaches wider audiences.
7. Wellness 2.0
Wellness content is evolving, focusing on mental health, mindfulness, and personal growth. From “daily reset” routines to affirmations and productivity hacks, this trend is a goldmine for UGC creators who excel at offering practical yet aspirational advice. Partnering with wellness brands can create a win-win scenario while spreading positivity.